Run your childcare center like a CEO
Master the financial controls, compliance systems, staff leadership, and growth strategies that turn a good childcare center into a professionally managed, sustainably profitable business — built specifically for childcare owners and directors.
"Great childcare starts with great leadership — and great leadership is a skill you can learn, build, and own."
— Wanda Holmes
What you'll learn
What you'll be able to do
- Build and manage a center budget with clear revenue, payroll, and margin targets
- Recruit, onboard, and retain qualified childcare staff while reducing turnover
- Navigate state licensing requirements and pass compliance inspections with confidence
- Design enrollment funnels and marketing strategies that keep your center at full capacity
- Implement operational systems — from daily schedules to incident reporting — that reduce chaos and liability
- Create a strategic growth plan to expand to multiple sites or scale revenue without burning out
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 30 lessons
The Childcare Business Operating System
Establishes the executive mindset and core operational infrastructure every professionally run childcare center must have in place before scaling anything else.
- 1.1Owner vs. Operator: Stepping Into the Executive RoleIncluded
- 1.2Mapping Your Center's Business ModelIncluded
- 1.3Building Your Operations Manual From ScratchIncluded
- 1.4Daily and Weekly Operational RhythmsIncluded
- 1.5Incident Reporting, Documentation, and Liability ProtectionIncluded
Financial Mastery for Childcare Executives
Gives owners and directors the financial literacy and practical tools to build budgets, control costs, and hit sustainable profit margins.
- 2.1Reading Your Numbers: P&L, Cash Flow, and Balance Sheet BasicsIncluded
- 2.2Building and Managing a Center BudgetIncluded
- 2.3Tuition Pricing Strategy and Rate IncreasesIncluded
- 2.4Payroll Controls and Labor Cost ManagementIncluded
- 2.5Grants, Subsidies, and Government Funding StreamsIncluded
Licensing, Compliance, and Risk Management
Equips leaders to navigate state licensing frameworks, pass inspections confidently, and build a culture of ongoing regulatory compliance.
- 3.1Understanding Your State Licensing FrameworkIncluded
- 3.2Preparing for and Passing Compliance InspectionsIncluded
- 3.3Health, Safety, and Emergency Preparedness RequirementsIncluded
- 3.4Staff Credentialing, Background Checks, and Training MandatesIncluded
- 3.5Managing Violations, Corrective Action Plans, and License RenewalsIncluded
Staff Leadership, Retention, and Culture
Provides a proven people-management framework for recruiting quality educators, reducing turnover, and building a high-performing team culture.
- 4.1Recruiting Qualified Childcare Staff in a Competitive MarketIncluded
- 4.2Onboarding That Sticks: Building Confident, Compliant EmployeesIncluded
- 4.3Compensation, Benefits, and Non-Monetary Retention LeversIncluded
- 4.4Performance Management and Difficult ConversationsIncluded
- 4.5Building a Staff Culture That Reduces TurnoverIncluded
Enrollment Growth and Childcare Marketing
Teaches owners and directors how to design enrollment funnels, market their programs effectively, and keep their center at or near full capacity.
- 5.1Understanding Your Enrollment FunnelIncluded
- 5.2Your Online Presence: Website, Google, and ReviewsIncluded
- 5.3Social Media and Community Marketing on a Small BudgetIncluded
- 5.4The Center Tour: Converting Visits Into EnrollmentsIncluded
- 5.5Retention Marketing: Keeping Enrolled Families Engaged and ReferringIncluded
Strategic Growth and the Multi-Site Expansion Blueprint
Prepares established operators to build a strategic growth plan — whether expanding to additional locations, adding revenue streams, or scaling sustainably without burnout.
- 6.1Diagnosing Your Center's Growth ReadinessIncluded
- 6.2Building a Strategic Three-Year Growth PlanIncluded
- 6.3Opening a Second Location: Site Selection, Licensing, and LaunchIncluded
- 6.4Systematizing for Scale: Delegating Without Losing QualityIncluded
- 6.5Protecting Your Energy: Sustainable Leadership and Owner WellbeingIncluded
Who it's for
Is this you?
The Overwhelmed Director
She's managing licensing, HR, and parent calls simultaneously and needs proven systems to replace the daily chaos with professional operational structure.
The Experienced Owner Ready to Scale
She's run a successful single-site center for years and is finally ready to pursue a second location — with a real site-selection, licensing, and launch framework to do it right.
The Finance-Averse Operator
He knows his program is strong but avoids the P&L — this Blueprint gives him the financial literacy to price tuition confidently, control payroll, and stop guessing at margins.
The Aspiring Center Owner
She's planning to open her first center and wants the full business framework — budgeting, compliance, enrollment, and staffing — before she signs a lease.
The Staff Retention Struggler
He's tired of losing great teachers and wants a real recruitment, onboarding, compensation, and culture strategy that actually reduces turnover.
The Compliance-Anxious Director
State licensing inspections make her nervous — she needs the preparation checklists, documentation systems, and corrective action protocols to walk in confident every time.
Questions
Frequently asked
Your teacher
A note from your teacher
Wanda Holmes
If you're reading this, chances are you're carrying more than your title suggests.
Maybe you're a director who handles licensing, HR, finances, and parent communications — and somehow still covers a classroom when a teacher calls out. Maybe you're an owner who built something you're proud of, but quietly knows the business side is running on instinct more than systems. Or maybe you're not in the seat yet, but you're preparing to be — and you want to walk in ready, not reactive.
I built the Childcare Executive Blueprint because I kept seeing the same gap: talented, dedicated childcare professionals who were excellent with children and families, but had never been handed the operational and financial tools that the business side of this work actually demands. That's not a character flaw — it's a training gap. And it's fixable.
This program is structured like an executive briefing because that's what your role requires. We go through your business operating system, your financials, your licensing and compliance posture, your staff leadership strategy, your enrollment funnel, and your growth roadmap — in that order, because each one builds on the last. You won't just learn about these things. You'll build the actual documents, systems, and plans that make a center run at a professional level.
I want to be straightforward with you about what this is: it's rigorous. It asks you to look honestly at your numbers, your systems, and your leadership — and to build things that take real thought. But it's also designed to be immediately applicable. Everything we cover maps directly to decisions you're making right now, this week, in your center.
The childcare sector is one of the most important industries in this country — and it's chronically under-resourced with operational leadership training. You deserve better than figuring it out alone. This is where we fix that. I'm glad you're here, and I can't wait to get to work with you.
— Wanda Holmes
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- 6 modules, 30 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed